Shop Around The Corner
You’ve Got Mail is my favorite movie of all time. I love the classic love story and I always loved Kathleen’s bookstore, the Shop Around The Corner. There’s something really special about a New York City bookstore… it’s full of magic, nostalgia, and wonder. I’ve always dreamed about opening my very own Shop Around The Corner, with nods to the movie throughout.
When thinking about SATC as a brand, I realized it is really more for the adults. The books and the store would be lined with children’s books galore (adult books too), but the sophisticated brand speaks to the adults who are the ones making the decision of whether the family is going in the store or not. And it also appeals to that person looking for a classic New York bookstore experience. Like me.
Here’s what I imagined…
Shop Around The Corner Merchandise - Enamel Pins to proudly sport on your jacket or bag, a classic NYC staple - the Canvas bag, for your books, keys and metro card.
Shoppers can sign up for Shop Around The Corner emails. Monthly updates with Kathleen’s favorites, bookstore events and sales.
They can also opt to have their receipts emailed.